Keyword research is the process of identifying which words and phrases best describe your product/service and which ones consumers would use to find it online.

In order to identify the right keywords, you must know who your target market is and what they’re looking for. For example, if you run a hair salon, you might look at popular searches like “best hair salons in Johannesburg” or “hair extensions in Pretoria”.

Once you’ve identified these keywords, you’ll need to create content that includes them.

For example, if you were running a hair salon, you could write articles about how to choose the best hair extension supplier, how to care for hair extensions, how to style hair extensions, etc.

Once you’ve written this content, you’ll want to submit it to article directories, guest post on blogs, and share it across social media channels.

This will help attract visitors to your site. When people visit your site, they’ll see your articles and click on links to read more.

This increases the likelihood that they’ll convert (buy your product) or sign up for your newsletter.