The Advance Schema and structured data codes increase your chances of appearing rich snippets in the Google search engine. These codes allow Google to better understand your site’s content.
Your questions answered
Schema markup is advanced website code that helps search engines understand your website and classify its content (SEO). Beyond indexing content, it communicates what your content means in a format that search engines understand. Essentially schema provides Google, Bing, and other search engines with standardized data structures, making it easier for them to extract meaning from your content and match that content to relevant organic searches. As you know, having your website’s content presented in non-paid search results is the first step in driving relevant traffic to your website. Schema markup is not new. First released in 2012, schema markup is a collaboration between several search engines, including Google, Microsoft, Yahoo, and Yandex. By adding schema markup to your site, you’re using an approved, advanced SEO technique.