Why do I Need SEO?
There are three main reasons why you need SEO:
To get more traffic to your website. If you want to drive targeted traffic to your website, then you should have an optimized website.
To get higher conversion rates. You can’t expect to sell products or services if no one finds you.
To build trust and authority. People tend to trust websites that have been around for a while.
You may also want to consider hiring an SEO company to manage your campaign. They can handle everything from keyword research to link building and content creation.
How does SEO work?
When someone enters a search query into a search engine, the algorithm behind the search engine looks through its database of indexed web pages and returns those most likely to match the user’s search criteria. These “hits” are ranked according to their relevancy to the search query.
When a visitor clicks on a result, the page displayed is called the landing page. The landing page is where the visitor gets information about the product or service being offered.
A successful SEO strategy aims to improve the chances of your landing page appearing among the first few hits returned by the search engine.